INDEX · 2018 — 2026
Everything worth showing, and the numbers attached to it.
Four projects have full write-ups. The rest are listed with what shipped and what moved — ask me about any of them.
Case studies
05 WRITE-UPS
01 · KUSHALS · 2024—NOW
FULL FUNNEL
D2C commerce redesign
PLP, PDP, cart, checkout and post-order rebuilt as one decision system
+12% REVENUE
→
02 · KUSHALS · 2024
INTERNAL TOOLING
Landing Page Builder
A constrained block system that took campaign pages off the design queue
10D → 3D
→
03 · KUSHALS · 2026
AI TOOLING
imaGenie
An AI image tool for the creative team — PRD, design, prototype, production
DESIGNED + BUILT
→
04 · KUSHALS · 2026
CAMPAIGN UX
CAMPAIGN LANDING, OFFER GRID
The March Sale
Highest-traffic week of the year, run end to end across six teams
5.74M SESSIONS
→
05 · STYLUMIA · 2023
RETAIL INTELLIGENCE
Me vs Market
Competitive assortment planning, lifted out of the spreadsheet it lived in
~70% FASTER
→
Also shipped
NO WRITE-UP — ASK ME
Store App & Warehouse AppB2B tools for store staff and operations — hybrid browsing, coupon validation, online/offline journeys
KUSHALS · IN FLIGHT
IN PROGRESS
White-label IoT design systemOne system across thermostats, smart plugs and client brands, with usage guidelines
5 GENCARE · 2022
−50% DESIGN TIME
Hospital workflow UIEHR, blood bank and ward management modules; MIS dashboard rebuilt for clarity
DRUCARE · 2021
3 MODULES
Brand and storefront, end to endLogo, guidelines, product photography and a responsive e-commerce site — all of it, alone
BINARYHOME · 2018—21
+30% REVENUE
Want the detail behind any of these?
GAUTHAM PALANISAMY — PRODUCT DESIGNER
BANGALORE, IN · 2026